Same great taste,
fresh new design

The
Old

Inspired By
block printing

Designs hand-carved into wooden blocks of various shapes and sizes.

Each block is carved, used in a single colour and allows the motifs on the fabric to come together in a single intricate design.

Amplifying
authenticity

We cut these out in traditional ways to create the wooden blocks. We then felt that the approach of combining the old with new would be achieved by having the wooden printing blocks laser cut.
We now have a perfect mix of old vs new!

Traditionally
Modern

To achieve this, we looked closely at how we could create the look and feel of a block printed stamp, and add a textural quality to the packaging. We went through several options and finally chose to go with a matte finish with foiling on the colour differentiator on the labels to accentuate the design, and make them look and feel as premium as the product inside

The
New